{
"UUID": "532b34ea-9285-4fe4-973d-5d7acb9dd651",
"Title": "01.02.2024 – 29-02-2024",
"ShortDescription": "Reporting every advertisement online",
"Year": 2024,
"FeaturedWork": "FALSE",
"URL": "01-02-2024-29-02-2024",
"Modality": [
"Digital",
"Performance"
],
"Medium": [
"Data collection"
],
"Tools": [
"Google Sheets"
],
"Object": [
"Report"
],
"Collaborators": [],
"Keywords": [
"Culture",
"Self",
"Technology"
]
}For the entirety of February 2024, I disabled all of my adblockers across all devices, and reported and cataloged every online advertisement I saw. I purposefully negatively impacted my experience online by forcing myself to engage and be attentive to the content I normally would ignore.
This include digital banners, overlays, popups, etc. on webpages, advertisements before/during videos on streaming services, sponsorships/advertisements inserted into content (e.g a blog post with a sponsored paragraph, an ad read on a YouTube video, a sports team with an ‘official beer’, etc.), commercials on television, spam emails, and more.
I reported 2,056 advertisements.